/ˌsɛlfdɪˈfiːtɪŋ/· 形容词
财经/商业B2
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Chinese meaning
弄巧成拙的；自我挫败的
自相矛盾,注定弄巧成拙
In this story →
鼓励顾客修补旧衣看似不利于卖新衣的销售策略
Example
Encouraging customers to mend worn clothes instead of buying new ones might seem like a self-defeating sales strategy.
鼓励顾客修补穿旧的衣物,而不是购买新衣,这看似是一种弄巧成拙的销售策略。
Source: Fortune · 10 Aug 2026
Background ✎
Levi's、优衣库等品牌效仿Patagonia,推出店内衣物维修和缝纫工作坊服务,借此吸引注重省钱和环保的年轻消费者。
Roots · etymology
self-(自身)+ defeat(源古法语 desfaire,击溃)+ -ing
- self-(自己)+ defeating(击败,defeat的现在分词);字面「打败自己」
Collocations
- self-defeating strategy / self-defeating behavior / self-defeating policy
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