win over

/wɪn ˈoʊvɚ/· 短语动词

财经/商业B2

win over
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Chinese meaning

争zhēng取qǔ(说shuō服fú)某mǒu人rén站zhàn到dào自zì己jǐ这zhè边biān

说shuō服fú某mǒu人rén,赢yíng得dé其qí支zhī持chí或huò认rèn同tóng

In this story →

用yòng逻luó辑jí和hé数shù据jù让ràngAI购gòu物wù代dài理lǐ认rèn可kě自zì家jiā品pǐn牌pái

Example

Faced with bots immune to traditional marketing tactics, marketers are racing to win them over with logic and data.

面miàn对duì不bù受shòu传chuán统tǒng营yíng销xiāo手shǒu段duàn影yǐng响xiǎng的de机jī器qì人rén,营yíng销xiāo人rén员yuán正zhèng争zhēng相xiāng用yòng逻luó辑jí和hé数shù据jù去qù说shuō服fú它tā们men。

Source: The New York Times · 3 Oct 2026

Background ✎

AI代dài理lǐ开kāi始shǐ替tì消xiāo费fèi者zhě购gòu物wù,品pǐn牌pái的de销xiāo售shòu说shuō辞cí也yě随suí之zhī改gǎi变biàn。营yíng销xiāo人rén员yuán面miàn对duì不bù受shòu传chuán统tǒng营yíng销xiāo手shǒu法fǎ影yǐng响xiǎng的de机jī器qì人rén,正zhèng竞jìng相xiāng用yòng逻luó辑jí和hé数shù据jù争zhēng取qǔ它tā们men。沃wò尔ěr玛mǎCEO近jìn期qī也yě谈tán到dào其qíAI购gòu物wù与yǔ代dài理lǐ式shì商shāng务wù布bù局jú。

Roots · etymology

win 源自古英语 winnan(奋斗、争取),over 意为「越过、转过来」;win over 字面是把人「争取过来」

  • 短语动词,整体记忆:win(赢得)+ over(转到你这边)

Collocations

  • win over customers / win over voters / win over the skeptics

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