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Chinese meaning
(企业的)护城河,持续竞争优势
环绕城堡的防御壕沟
In this story →
商业语境中指企业难以复制的竞争优势,这里特指信任
Example
Trust Is the ‘Moat’ Everyone Needs — and the One Most Founders Ignore
信任才是人人需要的'护城河',也是大多数创始人最容易忽视的那一个。
Source: Entrepreneur · 30 Aug 2026
Background ✎
文章指出,在最不被信任、最不透明的行业里摸爬滚打多年后,作者发现信任才是企业最强的竞争优势。
Roots · etymology
源自古法语 mote(土墩、护堤),日耳曼语源
Collocations
- build a moat / competitive moat / wide moat
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