maple-washing

/ˈmeɪpəl ˌwɔːʃɪŋ/· noun (仿造复合词)

人文/文化/社会C1

maple-washing
Flashcard · tap to flip ↻

Chinese meaning

"枫fēng叶yè洗xǐ白bái"(借jiè爱ài国guó消xiāo费fèi包bāo装zhuāng商shāng业yè行xíng为wéi的de仿fǎng造zào新xīn词cí)

借jiè爱ài国guó情qíng绪xù包bāo装zhuāng营yíng销xiāo

In this story →

商shāng家jiā借jiè爱ài国guó情qíng绪xù包bāo装zhuāng促cù销xiāo的de营yíng销xiāo手shǒu法fǎ

Example

They're navigating higher prices, "maple-washing," and dupes.

他tā们men要yào应yìng对duì更gèng高gāo的de物wù价jià、「枫fēng叶yè洗xǐ白bái」营yíng销xiāo手shǒu法fǎ以yǐ及jí仿fǎng制zhì品pǐn。

Source: Business Insider · 31 Aug 2026

Background ✎

美měi加jiā贸mào易yì战zhàn下xià加jiā拿ná大dà人rén转zhuǎn向xiàng本běn地dì消xiāo费fèi,需xū应yìng对duì高gāo价jià与yǔ「枫fēng叶yè洗xǐ白bái」式shì营yíng销xiāo

Roots · etymology

仿 greenwashing(漂绿)造词,maple 代指加拿大

  • maple(枫叶,喻加拿大)+ washing(仿 greenwashing 造词)

Collocations

  • accused of maple-washing / maple-washing marketing

Episodes featuring this word

News stories featuring this word